Monday, 17 September 2007

Book recomendations

Hello
I have been reading a couple of books this week the first is
the long tail by chris andreson and it is a very interesting book. chris is the editor of wired and basically within the book he describes the impact of the Internet on the market place as a whole and commerce. Chris as gone in to some very detailed research into the area and he describes the phenomenon called the long tail. This is whereby the normal distribution of a bell curve in any selling place with products on the x axis and number of sales on the y axis is being flattened on the Internet and resulting in the long tail.
Certain key factors have influenced this phenomenon the democratisation of products and the production and also the endless storage capacity available to web sellers as they can use print on demand publishing.


I am over half way through the book and will post again once complete although would definitely recommend


the second book I have been reading is The power of impossible thinking this is a fantastic book really got me thinking basically gives you some tools to rethink and to look at problems at not just new angles but with completely new eyes. would also recommend it

bye for now will post again soon

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